Thursday, November 13, 2008

Can you recommend a cost effective email marketing CRM system?

Recently Sam Burnett of The Behavioral Gambling Advertising Network asked this question on my LinkedIn page:

"Can you recommend a cost effective email marketing CRM system? Preferably one that supports emails that will contain pictures and can be used for tracking viral campaigns."

My answer:

If you don't need the viral marketing tracking, Constant Contact is the easiest for most organizations. Aweber is also great. If you want the very best CRM for S2M business, (and can pay $5,000 plus $300/mo) InfusionCRM is excellent.

For viral tracking, you have to use something more robust. Look at PopularMedia. Talk to Russell Wirth at PopularMedia to pursue that product.

Rob Rutkowski can be reached at rob@fierceselling.com
Marketing Strategist at Fierce Selling Systems LLC

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