What do Marketing presenters REALLY Care About?

Recently, I came across this post on my LinkedIn site:

Looking for speakers for eMarketing Conferences Must be Vice President or higher of larger firm, with experience speaking at a major trade show, or conference on marketing on the Internet.

54 marketing geniuses responded to this request, and none of them asked about the audience!

So here you have 54 alleged gurus all saying yes to a time consuming event without any idea, no idea whatsoever, who they will be talking to.

Here's another observation about the focus of these presenters: In the first 20 responses alone, prospective speakers used "I" or "Me" six times for every one time they used "You".

ROB'S PRINCIPLE OF NO CRAP MARKETING:  The prospect doesn't care about you or your company.  They care ONLY about themselves and their problems.  In this case the prospect is the audience.  What does the person in the seat need?

Are they corporate marketing folks? Individual consultants? Agency folks? Business Owners? What's the intended walk-away?

I learned a lot of this by stage acting.  Every time I'm in lights (I perform in front of 8,000+ theater goers each year), I have a vivid understanding those people could be anywhere else instead of watching me. They could have spent their $96 on something else besides me.

Respect that above all else.  Your prospect is the gold without which you don't have a job.

Rob Rutkowski 

rob@ fierceselling.com 

www.fierceselling.com